Kenya Cane Greats Fest – Mombasa
Following our launch of Kenya Cane’s rebrand, Trueblaq lead the country wide activations, as well as the Elevated Parties. Here we created multiple consumer touchpoints to get customers to engage with the brand, from our bar set up and interactive sampling points, the “Wall of Legends”, followed by an outstanding performance by the celebrity ambassador, Savara.
Task
Following our launch of Kenya Cane’s rebrand, Trueblaq lead the country wide activations, as well as the Elevated Parties. Here we created multiple consumer touchpoints to get customers to engage with the brand, from our bar set up and interactive sampling points, the “Wall of Legends”, followed by an outstanding performance by the celebrity ambassador, Savara.
