Rockshore Tropical
EABL launched their first flavored beer brand, Rockshore, in 2022. Trueblaq was the agency tasked with both launching the brand, and leading the nation-wide activations. We designed all of the assets to be used for all of the activations, and hired top tier brand ambassadors to bring the Rockshore vibe everywhere we activated.
Task
EABL launched their first flavored beer brand, Rockshore, in 2022. Trueblaq was the agency tasked with both launching the brand, and leading the nation-wide activations. We designed all of the assets to be used for all of the activations, and hired top tier brand ambassadors to bring the Rockshore vibe everywhere we activated.
