8th East & Southern Africa Regional Conference on Inclusive Insurance
When launching their new visual identity to the global leader in retail marketing, with over 25,000 staff. At the start of 2022, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
A single cross platform application with a harmonised UX flow that help people embrace the new identity system through interaction.
Trueblaq worked with the Insurance Regulatory Authority of Kenya (IRA), to host the 8th East & Southern Africa Regional Conference on Inclusive Insurance. It saw over 150 international participants in attendance. We were tasked with end to end event management, from concept creation, artworks, day of event management etc.